Contemporary Developments in Business and Management Essay - 5

Contemporary Developments in Business and Management - Essay Example It is estimated that retails sales in the sector would go up to  £137bn by 2010 although most of it will be in the convenience sector. The SWOT analysis suggests Asda has plenty of opportunity for growth if it focuses on online shopping, where Tesco has been dominating so far. Internet has penetrated the business environment and e-commerce has become common place but companies are unable to reap benefits because of the challenges it poses. In the UK grocery sector, Tesco once again dominates although its start-up costs were high. Asda did attempt online shopping but did not meet with success. If they change their model of operation and take into account several factors like building customer confidence, assuring online security and privacy and understanding customer needs, they would be able to overcome the challenges posed by e-commerce in grocery retail. The logistics would have to be worked out as well. UK grocery retailing is dominated by large multiple supermarket chains that have influenced the overall grocery retailing sector in the UK. The total retail sales through UK grocery outlets were valued at  £120bn in 2005 out of which the contribution of supermarkets and superstores was  £88bn (Defra, 2006). Retail grocery sector provides 5% of the employment in the UK and the profit margins of the supermarkets ranges between 2 and 6 percent. To achieve the economies of scale these firms operate ten or more stores and under one roof they offer the maximum number of items possible. These stores are based on the concept of self-service. The UK grocery retail is patterned after oligopoly where few major firms like Morrisons, Tesco Sainsbury, Asda and Safeway dominate the sector. They have been able to prevent new entrants into the sector. ASDA, the supermarket chain in the UK retails food, clothing, toys and general merchandise. It 1999, it became the subsidiary of American retail giant Wal-Mart, and it now ranks second largest in UK, second to

Land law Assignment Example | Topics and Well Written Essays - 3000 words

Land law - Assignment Example 110,000 without explicitly stating that this was a new mortgage leaving Ben to believe that this was some form of mortgage repackaging. Ali used her accountant, Devi, to talk Ben through the mortgage papers. Devi however made it clear that Ali’s job is dependent upon his cooperation. Ali’s investment then failed and made Ben and her to default on their repayments. Their banker, Cantander Bank, initiated the move to repossess the property so as to recover the mortgage amount but Ben is unaware that he signed a second mortgage and is surprised by the move. Repossession is a legal process where an owner’s right to own a property is terminated usually because he or she has defaulted in payments1. Repossession of a mortgaged property usually occurs when the borrower defaults on the regular payment for sometime as stipulated by the terms and conditions of the lender, in this case Cantander Bank. Following the circumstances involved in this case, the bank has a right to recover the owed amount by repossessing and selling Valiant Villa. It is a straightforward case that the two, being joint account holders, make decisions jointly. The fact that the signatures of both partners were appended in the mortgage is enough evidence that each partner consented. It is not up to the bank to determine how the consent was obtained as this is a private, or even a homely, matter2. The bank can point out that it was Ben’s negligence and/or mistake that cost them their family home. A mistake is an erroneous belief that leads one to believe certain facts are true during contracting3. In this case Ben believed that they were repackaging the first mortgage of ?125,000. The law provides that a contract cannot be rendered voidable because it was caused by a unilateral mistake of this nature. Furthermore, Ben acted negligently when he signed the papers without exercising due diligence to know what he was really signing. Negligence is defined as the failure to exer cise care where an otherwise prudent person would when in a like circumstance4. While the real relationship between Ben and Ali is unclear, it is evident that there is mutual trust. The fact that they hold a joint account also shows the amount of trust and confidentiality between them. However, in matters concerning mortgaging a family home it is expected that one will take due care to read and understand the seriousness and the nature of implication of contract being signed. Ben did not do that, neither did he seek independent legal counsel if he did not understand. The bank therefore reserve the right to reposes the property, sell it and recover the amounts loaned to Ben and Ali. However, Ben can use undue influence as his defence and prevent Valiant Villa from being repossessed by Cantander Bank. This is because the courts of law are courts of conscience, they not only apply the law to the letter but also apply them in such a way that justice is served as in the case of Royal Ban k of Scotland v. Etridge 5. The courts have the obligation to determine how consent was obtained. The manner in which the intention to enter the contract was secured is material in cases of repossession especially of a family home. If the court finds out that the consent was obtained through unacceptable or improper means then the court should not allow such a transaction to stand6. In this case, Ben’s can use the undue influence defence by arguing that his consent was not secured in a proper manner. Since Ali knew that Ben did not approve of her

Using an Ofsted report for an establishment not known to you, identify Essay

Using an Ofsted report for an establishment not known to you, identify possible future actions to be taken by the school to improve performance - Essay Example Where these were good they contributed to a high level of ICT capability, which pupils developed as they progressed through the school and which they could apply progressively in a range of subject contexts. 13 The layout of computer rooms at Elfed was found to be unsatisfactory, usually because there was no room for pupils to undertake work away from machines. Where there was a flexible and spacious arrangement, this enabled a greater variety of teaching and learning styles in lessons and facilitated better lesson planning in line with the ICT strand of the Key Stage 3 Strategy. 16 Elfed had some provision for technical support. In some cases a permanent member of the support staff had been specifically trained and could assist with both technical and curriculum requirements. Teachers who lacked confidence found this level of support invaluable and were reluctant to use ICT without it. Such support also enabled the ICT coordinator to remain focussed on curriculum and staff training as opposed to non-curricular matters 16 ICT generally impinged on standards in other subjects in indirect ways, for example through improved opportunities for pupils to work collaboratively, creatively and to solve problems. Pupils were interested, enthusiastic and curious about ICT and this contributed to their engagement and motivation, including some who were otherwise reluctant learners. This drove them to explore the potential of ICT, sustained their concentration and promoted their independent learning. However, this was dependent on being part of a well-planned broader context such as appropriate teacher input and support to enable them to use ICT independently and successfully. 17 As the business world continues to reel from the effects brought about by technological change, the UK educational community is now experiencing the challenges associated with the transition to a more learner-personalized, ICT-enabled education. Some

Juvantus football FC Essay Example | Topics and Well Written Essays - 750 words

Juvantus football FC - Essay Example This paper will shed light upon the achievements of Juventus football club. 1 November 1897 was when Juventus football club was founded, they play their home matches at the newly built Juventus stadium, they used to play their home matches at the Delle Alpi stadium earlier but they have recently built a better stadium. Juventus won the European cup twice, the first time they won it was back in the 1984-1985 season, they won it for the second time in the 1995-1996 season. They have been the kings of Italy 27 times which means they have won the Serie A 27 times, they have won the Copa Italia on 9 different occasions. They have won the UEFA Cup once in the 1983-1984 season. They have won the UEFA Super cup twice, the first time was in the year 1984 and the second time was in the year 1996. Alessandro Del Pierro is an Italian Legend just like Paolo Maldini, Del Pierro currently plays for Juventus football club and holds several impressive records to his name. Del Pierro made his 646th appearance in 2010 and it was also a record for an Italian player, he has gone on to make many more appearances since then. Del Pierro is the current captain of Juventus football club. Zinedine Zidane is a legend who hung up his boots after the 2006 FIFA World Cup, Zidane played for Juventus football club. He made 151 appearances for the club and scored an impressive 24 goals for the Italian club. He was sold to Real Madrid football club for a record fee back then. Zidane won the World Cup with France in 1998 and came close to winning it again in 2006 but could not win it because France was beaten by Italy in the final and Zidane was sent off in the final. Gianluigi Buffon is the current keeper of Juventus, the keeper is a very sought-after player. Many top clubs across Europe want to sign the keeper but his high tag becomes a problem time and again for them. He has been playing very

Criminal Liability -Theft and Fraud Essay Example | Topics and Well Written Essays - 2000 words

Criminal Liability -Theft and Fraud - Essay Example The British Criminal Code provides for a number of ways to become involved in the commission of an offence: by actually committing the offence, by aiding and abetting the principal, by engaging oneself with others in a criminal activity with a common intention (Aquinas, 1988) (Ali was participant in Junaid's activity), by counselling another to commit an offence and by being an accessory after the fact. In general, anyone who knowingly encourages or facilitates the commission of an offense or impedes its prevention is a party to the offense (Aquinas, 1988). While one commonly uses the expression "aiding and abetting", the two are different concepts and either of them is ample to engage criminal liability. Whether liability for one's action lies through either concept, it must be accomplished "for the purpose of" aiding or abetting, which simply means "intentionally" as opposed to by accident. There is no need to show that the accused desire the illegal end to occur. One who is indifferent to the fact that his action aids or abets the perpetrator of an offense is therefore guilty. The fact that the principal cannot be convicted is not a block to a successful prosecution of other parties. An attempt to commit an offense is also prohibited.   The acts do not have to be illegal or morally wrong. "Conspiracy is an inchoate or preliminary crime, dating from the time of Edward, but much refined in the Court of Star Chamber in the 17th century. Notwithstanding its antiquity, the law of conspiracy is still uncertain. It can, however, be said that the indictment for conspiracy is a formidable weapon in the armory of the prosecutor. According to the cases, it permits a vague definition of the offense; broader standards of admissibility of evidence apply; it may provide the solution to prosecutorial problems as to situs and jurisdiction: see Director of Public Prosecutions v. Doot, [1973] A.C. 807." These words capture the reality of the conspiracy offense (Aquinas, 1988). The essence of the crime is the agreement between two or more persons to commit an offense. When the agreement is reached, a conspiracy is complete and one cannot withdraw from it. It is irrelevant that the object of the conspiracy is not achieved. A person may become part of a conspiracy by aiding or abetting the conspirators. The Supreme Court of Canada also decided that a conspiracy may be prosecuted in Canada even if the actual crime is committed in another country, as long as there is some important link with Canada. Essentially, theft is committed when anything is fraudulently and without color of right taken or converted with a target to leave without thereof the owner or person who has a special property or concern in it of the thing or his property or concern in it. The intent may be to deprive the person of the property either temporarily or absolutely, although this is not the only proscribed intent.  

CPT Literary Significance Notes Essay Example for Free

CPT Literary Significance Notes Essay Plot * Liesel, her mother and her brother Werner are all travelling on a train, to greet Werner’s and Liesels foster parents. * Liesel, illiterate has a dream o Adolf Hitler and speaks to him in broken German. * As she is half awake, Liesels brother dies, and there were two Nazi soldiers who argue on weather they leave the body there or take it with them. * Both Liesel and her mother are traumatized by his sudden death and 2 days later he is buried. * After the ceremony finishes Liesel digs at his grave but is dragged away by her mother, but before getting on another train Liesel steals a book she is unable to even read the title of. * She is taken to a place in Munich called Himmel -Heaven to meet Rosa and Hans Hubermann, her foster parents. * She refuses to meet or get out of the car with her suitcase that only contains her clothes and the book she stole from her brother’s gravesite. * The only person that manages to get her out of the care is her foster father. * Liesel feels abandoned by her mother, but understands that it’s better for her to live there and be protected from the poverty; she also learns that her father was a communist, but she doesn’t yet know the meaning of that word. * Liesels foster mother acts harshly upon her and calls her a pig girl when she refuses to bathe, but claims to loves her. * Her foster father, Hans develops a closer relationship with her and teaches her how to roll cigarettes. she starts calling them mama and papa * Liesel got terrible nightmares about her brother the first few months and was accompanied by Hans, who she kept the book hidden from. * She kept the book as a symbol reminding her the last time she saw her brother, and the last time she saw her mother. * Liesel is put in school but has to stay with a much younger grade, just learning the alphabet. When she turns ten she joins the Hitler Youth. * Liesel makes a friend names Rudy who stands up for her when other kids call her stupid. * They always pass Rudy’s fathers tailor shop and a street with broken homes with yellows stars (Star of David) on them. * Jesse Owens is a black runner Rudy is obsessed with, he colours himself black with charcoal and is dragged and lectured at home by his father, saying not to pretend to be black or Jewish because of the racist Nazis * Hans discovers the stolen book and agrees to teach her how to read, even though he himself is a poor reader. * Hans teaches Liesel every night, and continues to comfort her after her nightmares. * Liesel is later put into a class of her own level, but is not asked to perform same tasks because of her teacher, Sister Maria. * the whole class but Liesel is asked to read in front of the class, Liesel insists and is embarrassed in front of the whole class when she is unable to read and beaten by Sister Maria. * Liesel is made fun of by many students but get angry to a point where she beats Tommy and Ludwig up. She is upset about being called stupid and remembering her brother, Rudy walks her home and comforts her. | Character * Death- narrator * Liesel Meminger-(The book thief) a nine year old, steals books even though she doesn’t know how to read. Liesels love for words is incredible. Forced to move in with foster parents, because her mother is unable to keep her safe or take care of her needs. She is determined to be able to read and write. She doesn’t know what is actually happening around her, and the fact that the Nazis and Hitler are taking control and using their power for evil. * Hans Hubermann- Liesel papa, her foster father. She describes him as a very mellow and genuinely nice man, his kindness and gentleness is what makes Liesel close to him, we are told that he is the one that Liesel loves most. Protecting and helping others is what he does, he is a painter and used to be a part in the army. He doesn’t support Hitler or the Nazi but in order to protect his family and show loyalty to his people he applies for a membership multiple times. He is well known and like in the town but some people call him Jew lover He teaches Liesel how to read even though he himself is at 4th grade ability. He makes her feel safe and their relationship becomes very strong. * Rosa Hubermann- Liesels foster mother, her job is to do the ironing and washing for the wealthy people from the town, she is a very cold woman with a very foul mouth. Death tells us that even though she is very harsh towards her husband and Liesel she loves them both very much and deep inside actually has a very big and worm heart. * Rudy Steiner- Is one of Liesel very first and only true friend. He loves Liesel and stands up for her, he keeps her company and is able to cheer her up when she is down, just like how Hans is able to. He was also referred to as the boy who was obsessed with the black American athlete Jesse Owens. * Alex Steiner- Rudy’s father was a part of the Nazi part, only to protect his family. He had nothing against Jews, he found his son coloured black in order to represent Jesse Owens and gave him a lecture that he should be proud to be white, not black. an be proud that he has beautiful blonde hair and big blue eyes, and he should want to be like a black person or a Jew * Hans Junior and Trudy Hubermann- The Hubermanns children, Hans and his father don’t have a close relationship because he does not think his father tries hard enough to join the Nazi party which he supports greatly, and Trudy is a maid and babysitter for the wealthy. * Frau Holtzapel- A neighbour that spit on the Hubermanns door every time she walked past * Sister Maria- A halo surrounded the grim reaper nun beat Liesel for wanting to read in front of the class which she was unable to do, made fun and didn’t believe in Liesel. * | Theme Discrimination- Hitler effected and killed many people, Liesel did not know that, she was unaware of what was happening around her because she was so young, In their town all the Jews were getting their homes and stores shut down and taken away from them. Even if you didn’t support the Nazi party you would have to apply to it to protect your family and yourself from being questioned and killed.Jesse Owens had just completed the 4x100m relay and won his fourth gold medal. Talk that he was subhuman because he was black and Hitler’s refusal to shake his hand were touted around the world. Even the most racist Germans were amazed with the efforts of Owens. Love and Friendship-Liesel and her father bonded and she felt closest to him right away, she was sent to him and his wife because her mother was unable to take care of her, she was mad at her but understood that it was the right thing to do, her love for her mother and brother was indescribable, when her brother died it was as if her world had collapsed, she had constant nightmares about being at his grave site for a long time. Somewhere in all the snow, she could see her broken heart, in two pieces. Each half was glowing, and beating under all that white. | Style/ Literary Devices Discrimination-But you’ve got beautiful bond hair and big SAFE blue eyes, you should be happy with that, is that clear? Metaphor- Rudy’s dad was telling him he should be glad he is neither black nor Jewish, and be thankful that he has blond hair and blue eyes, Hitler’s preference that kept him safe.Love and Friendship-Like cigarettes and kerosene. Sitting in the water, she imagined the smell of it, mapped out on her papas clothes. More than anything, it was the smell of friendship, and she could find it on herself, too. Liesel loved that smell. She would sniff her arm and smile as the water cooled around her. Metaphor- Liesel loved her papa just as much as he loved her, his scent made her feel safe and she felt comfortable, she loved it. She knew that her papa would keep her safe and they would do anything for each other.|

Case Study Of Starbucks In Hong Kong Marketing Essay

Case Study Of Starbucks In Hong Kong Marketing Essay Chapter 1: Introduction 1.1: Research Background and Motivation Hong Kong is a cosmopolitan metropolis, it embodies both Eastern and Western traditions. Due to its rich cultural diversity and transnational lifestyle, the city offers a wide variety of international catering which is served in more than ten thousand coffee shops and food outlets. In recent years, the rapid growth of food and beverage industry in Hong Kong draws more attention from public. According to the results of the 2011 Annual Survey of Economic Activities Restaurant Sectors amounted to HK$89,300 million in 2011, representing an increase of 6% over 2010, and 12% over 2009.( Appendix A) Analysed by Food services, in 2010 total receipts of fast food shops increased in value by 8.4% over 2009, this amounted to HK$18,719.6M. Other eating and drinking services increased by 7.4% in value, this amounted to HK$35,100.8M in 2010. (Appendix B) This result obviously shows that snack and beverage industry continues to expand in the market. Coffee is a very political commodity, Roseberry says. Among coffee men, there is a growing interest in social and environmental issues by the coffee roasters of these organizations. Coffee-consuming-world represents a kind of social lifestyle as it is rooted in centuries in the Western countries. Coffee consumption in Hong Kong is 1.1 kg per capita (World Resource Institute). Nowadays, coffee is not just a pure drink for this modern generation, it is also a symbol of new spiritual lifestyle. Eating or drinking in a coffeehouse is not only a demand for coffees quality, taste and convenience, but also pursuit of fashionable leisure and elegant lifestyle. In the popular cultural discourses, Starbucks is described as driving out local coffee shops. It imposes a standardized culture on local communities, and invites consumers into a social gathering place. This culture presents the values, beliefs, customs and tastes produced or practiced by this group of people. (Solomon, Marchall Stuar t, 2008) Snacking with colleagues or friends after work provides a major socializing opportunity in Hong Kong. Young customers prefer to visit coffee shops for leisure time. Even working people are likely to use the coffee shops as their work places. Coffee shops provide an informal setting for social encounters, and more importantly these structured environments do not command a great deal of time or money from the customers, this is a small but significant move to redefine this new lifestyle in Hong Kong. Starbucks Coffee Company is the leading retailer, roaster and brand of specialty coffee in the world. There is a total of 17,003 stores in the world (as of 02 Oct. 2011) and 115 stores in Hong Kong, since its first store launched in Centrals Exchange Square in May 2000. (Appendix C) Starbucks brings the coffee experience to you! This is what Starbucks commits, and indeed, it has established as the linchpins of a desirable coffee shop experience, a systematic influence on the socio-cultural. (Craig J. Thompson,2004) In Starbucks stores, people can be immediately associated with a relaxed and intelligent experience, this is just the image of Experiential Branding which Starbucks creates. Every aspect from the posters to the Starbucks logo gives the experience it intends to portray. It is the calm atmosphere which the brand presents that not only draws people into the store, but also makes people linger and return more regularly! What is Experiential Branding? It is a discipline of how consumers understand and define the brands in terms of the experience they deliver and the lenses through which they are evaluated. Experiences are a fourth economic offering. Pine and Gilmore describe in the Experience Economy in 2003, if the consumer buys the experience, he will spend time to enjoy a series of memorable events and engage himself in his personal way. Good examples are Ritz-Carlton which offers new value to its customers in hospitality experiences by its welcome gifts; and Apple which provides in-store Genius Bars to build a remarkable experience for its customers. Yet in 2006, Robert Passikoff argues in his book Predicting Market Success that the 4P Marketing Mix cannot work effectively without Customer engagement, Customer expectations and Customer loyalty(3C). These initiatives have conspired dramatically to take place of 4P Marketing Mix in todays economic world. Nowadays more and more people focus on quality of life as they are not just living for food and warmth(Pine Gilmore,1998), they are now looking for a higher spiritual experience which is a kind of environmental service to decrease their stress from work. Many researches on marketing management are for strategies, products, services, customer loyalty, customer satisfaction, and so on, but not too many on experiential marketing and branding. Although there are a lot of studies and researches on Starbucks, some other well-known companies are even less researched on Customer Experience in Hong Kong. This research will further the previous study structure to investigate the connections among Customer Experience, Brand Image and Customer Loyalty, and hope to find out how Starbucks carries out its commitment and how it strives to win the customers loyalty in this competitive market. 1.2 Research purposes Western lifestyle has been popular in Hong Kong for decades due to its special historical background. The new generation especially, eats out more often than their parents, and these new consumers have created a huge demand for leisure and carefree consumption places. As a pioneer in most new markets in the world, Starbucks seized the new information in Hong Kong and set up its first store in 2000. By May 2008, it had expanded to over 100 stores without spending much cost on advertising for this market! How actually does it attract these local consumers? Due to the economic development, the improved living standards, Goods and services are no longer enough (Pine Gilmore,1998). Todays consumers expect more from companies than ever before. The consumer environment has been gradually changed into a new experience economy era. People are seeking for a more spiritual than material experience. Catering has changed to a culture and art as customers pursue a modern and playful lifestyle. To survive in this new competitive economy, the company must not only concentrate on market strategies, brand image, innovation features, service quality, decoration and setting, but also a full range of service process planning, so as to create continuous profits for the business. Based on this researchs background and motivation, business operators have emphasis on quality of product, innovation of management, and service differentiation to create the customer experience in this keen competitive catering industry. Tom Peters (2007) believes a good brand image can attract the consumers recognition and enhance customer satisfaction gradually, to obtain customer loyalty by every positive experience. This research targets 10 Starbucks stores randomly in Hong Kong, to explore the customers experience, brand image, and loyalty, so as to find out what consumers experience on this new lifestyle, and gain in-depth understanding to develop effective marketing strategies, and to maximize the customers perceived experiential value. 1.4.1. Customer: It means a party that receives or a person who consumes products or services and he has the ability to choose between different products and suppliers. Robert Passikoff (2006) interprets that usually customers can finally find out below 4P: The Products(services) that they are interested in. The Places this product may be purchased. The Prices are competitive or not. The power and control of Promotion. Though, one important point to be noticed is that a customer does not mean a consumer, as there are External Customer and Internal Customer(Tennant,2001). External Customer is not directly connected to the organization. Internal Customer is a person who directly connects to the organization, and they may be stakeholders. In this research, customer means the person who spends money in Starbucks stores in Hong Kong. 1.4.2. Customer Experience: It refers to individuals accumulating to produce a kind of experience after a period of time or activities, by this experience, a subjective psychological state will be created(Pine Gilmore,1998). In this study, the experience is defined as a subjective mental emotional response, evaluation and cognition to Starbucks. Experience begins with an interaction between the customer and the product or the company(Dinna LaSalle,2003), thus, it cannot happen without the customers involvement. Customers spend time and money to get more memorable or more highly valued experiences (Pine Gilmore,1998), the value of experience lingers in the memories, yet experience results in thoughts or feelings and both can be positive and negative. Marketers manage to develop the positive experience. Moreover, if the company can deliver Value Experience to a customers life, that product or service will transcend its ordinary price to become extraordinary or even priceless! (Dinna LaSalle,2003) For this reason, economists summarized the recent marketing and economic research into happiness as experiences over commodities and entertainments. (Pine Gilmore,1998). Starbucks creates a calm atmosphere inside its stores to attract people to come in, linger and return. It introduces the concept of the Third Space a space other than home and work, where people can spend time studying, working on their laptops, reading, meeting friends or even holding their formal meetings! All stores have leather couches for those people who prefer to relax in comfort, and for those who want a more structured environment to study or work, there is a choice of tables with hard-backed chairs. Just like Starbucks says: Life happens over the coffee. 1.4.3. Brand image: This refers to the enterprise that provides products, services or engaged in community, it also relates to information and subjective impression in the consumers opinion.(Walters,1978) Starbucks maintains a unique coffee culture, as Zhang Xi says in Starbucks: The Kingdom of Coffee (2005), Coffee comes from west, Starbucks originates in the United States, but the culture of Starbucks coffee is from the world. This culture starts at the planting of every single coffee bean, as Howard Schultz persists in coffee quality, then merged with the traditional romantic European style of decoration in the stores, it comes out with a brand new experiential corporation culture, which is so-called today Starbucks Culture. Howard Schultz led a speech from the lectern in Shanghai National Accounting Institute on 3 June 2006, he tells the audience that Starbucks spends very little on advertising or promoting, but Statbucks brand image is recognized by everyone in the world! This is a practical example to explain when Experiential marketing is done right, the brand can be successful without expensive advertising campaigns or slashing its price! 1.4.4. Customer loyalty: This is a kind of satisfaction established by a customers full acceptance at the intended level. It also results in consumption or other derivative positive support behaviour. Customer loyalty metrics can measure how the consumer engages with a new product or service(Robert L. Desatnick,1988). Peter Drucker says, Those brands relying on advertisements cannot be better than those relying on customer loyalty. Thats why without customer loyalty and higher levels of engagement, business cannot be successful. Below are the examples that to recognize customer loyalty is a great profitable factor: Starbucks: Starbucks originally opened in Seattle in 1971 as a store that sold coffee beans equipment. Since Howard Schultz joined the company in 1983, the brand name now owns more than 17,000 stores, in over 55 countries around the world. This is just the best evidence that loyal customers contribute to the rapid growth of the business. Google: Have you ever noticed that Googles IPO price was US$85 on Aug 19, 2004? Today it is worth US$ 655.76 per share, that is an increase of 7.7 times over eight years. Its success has great relevance to its Google Loyalty Programs. Apple: How many people could ever have imagined the speed and growth of Apple? From its annual report in 2011, its net sales amount comes to US$46,333 Million, compared to 2010 which was US$26,741 Million, it has increased by 73% within ONE year. It is not easy to find if Apply offers any loyalty programs or discounts, but indeed Apple can win its fans loyalty through its rapidly changing products! It meets customers expectations and excitement.