Kodak and Fujifilm Essay Example | Topics and Well Written Essays - 1500 words - 11

Kodak and Fujifilm - Essay Example George Eastman created the Kodak Company whose headquarters are in New York in the late 1880s. Ever since, the company has specialized in the production of imaging and photographic equipment, imaging services as well as such other materials as are used in the photography industry. The popularity of the company has been in photographic film products and such consumables as chemicals and films. Over years, Kodak commanded the larger film and photography industry with its success being associated with such principles as low-cost mass production, international distribution, customer focus as well as extensive advertising. Although the company started with such products as dry photography plates, the company easily embraced innovation and this led to the introduction of the Kodak camera and later on in the early years of 20th century, the company invented the motion camera.Great success followed the operations of the company but was halted by technological advancement and the rise of Fuji film.The Fujifilm Company has risen to command a global reputation in the industry of photography and films. Fujifilm has had its core operations focused on development and production, digital camera sales and servicing, color paper, photographic film, materials for graphic arts, photofinishing materials, optical devices as well as photocopiers and printers among other areas of specialization. Besides, penetrating in an already monopolized industry, the company was able to embrace effective marketing procedures and innovation.